Abandoned Cart
Key terms used in the Abandoned Cart feature
Cart abandoned rate:
The percentage of carts created but not progressed to checkout. This rate indicates how often customers add items to their cart but leave before starting the checkout process.
Checkout abandoned rate:
The percentage of checkouts that were initiated but did not result in a completed order. This metric shows how often customers start the checkout process but leave before finishing their purchase.
Behaviour funnel:
The Behavior Funnel tracks the progression of logged-in and unknown customers through key purchase stages.
- Total cart
The total number of carts created.
- Cart abandoned
The number of carts that were abandoned, either in the cart drawer or during checkout.
- Cart checkout
Number of customers who proceeded from the cart to the checkout page.
- Cart paid
The number of carts that successfully completed checkout with payment.
This funnel helps visualize where customers drop off in the journey from adding items to completing an order.
Customer details:
- Customer
Displays the customer’s email address. If no email is available, show "Unknown".
- Last seen
The timestamp of the customer’s last recorded activity (e.g., adding a product to cart, entering checkout).
- Abandon type
Indicates the stage where the customer dropped off:
- Cart → The customer added products to cart but did not proceed to checkout.
- Checkout → The customer reached the checkout page but did not complete the purchase.
- Paid → The customer attempted payment but did not successfully complete the order (e.g., payment failure).
- Products
The list of products that were in the customer’s cart at the time of abandonment.
- Cart value
The total value of all products listed in Products at the time of abandonment.
Product details
The product details include all the products that are added to cart, no matter if they are in the abandoned carts or are already paid.
- Product
The product name according to Shopify data.
- Variant
The specific variant of the product (e.g., size, color).
- Checkout started
The total number of checkouts that included this product in cart.
- Abandon rate
The percentage of sessions where this product is added to cart but the purchase is not completed. This includes both cart abandonment (customer left before starting checkout) and checkout abandonment (customer reached checkout but did not finish the order).
- Abandon value
The total cart value associated with all abandoned checkouts/abandoned containing this product.
- Price
The unit price of the product (based on the variant selected).
- Total quantity
The total number of units of this product that were added to cart, regardless of whether the checkout was eventually completed or abandoned.
For additional support with abandoned cart analytics, Opus currently provides free assistance. Please feel free to contact us anytime via in-app live chat or email: help@opusecom.co 🤩
Updated on: 30/09/2025
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